YouTube has just unveiled a suite of new benefits for its Premium subscribers. In its latest update shared on Wednesday, YouTube revealed that Premium users will now enjoy a high-definition experience with an enhanced bitrate for 1080p videos, which was previously available on iOS and has now extended to Android, Web, and smart TVs. This upgrade means that videos will boast sharper details for a better viewing experience. Activated by default when the system detects optimal connection and settings, users also have the manual option to switch to this higher quality via the settings menu.
Improving multi-platform accessibility, YouTube has also updated its system to allow a seamless transition from device to device. Premium customers can begin watching content on one device, like a smartphone, and effortlessly resume on another, such as a smart TV or tablet. For example, a Premium user might commence a podcast on their mobile during a commute, switch to a laptop during a coffee break, and finally relax with the day's concluding episodes on their smart TV.
Recognizing its dedicated audience, YouTube introduces badges designed to celebrate subscriber loyalty. These badges are now a part of the "Your Premium benefits" page and are available to subscribers aged 18 and above. The badges aim to commemorate the various milestones achieved by users on their YouTube journey.
On top of these features, YouTube is spicing up its Premium perks with the introduction of fresh promotions available on the Premium benefits page. Subscribers currently have access to exclusive offers such as an in-game loot bundle for Genshin Impact, a three-month free trial of Discord Nitro, a Walmart+ membership, a four-month trial of Calm Premium, and a three-month access to PC Game Pass.
This announcement comes hot on the heels of YouTube's exploration into generative AI capabilities. Just a week earlier, the platform began testing AI-powered tools that can engage in conversations about YouTube content, render recommendations, and summarize video comments.
These latest improvements by YouTube could augment the overall user experience by offering high-quality streaming, making it simpler to watch content across various devices, providing special recognition to long-term users, and delivering valued deals—all exclusive to their Premium subscription service.