On Tuesday, Google made its AI-powered tools accessible to enterprise users for a monthly fee of $30 (approximately Rs. 2,500) per person, aiming to capitalize on this year's AI technology trend. The price matches that of competitor Microsoft's AI software suite "Copilot", which encompasses Teams and Outlook.
In response to Microsoft-backed OpenAI's successful launch of ChatGPT last year, Google has been focusing on generative AI investments this year. The firm announced this during the Google Next conference in San Francisco, where it also revealed a new edition of its AI chips and a tool for watermarking and identifying AI-produced images.
Google's new tools, including "Duet AI in Workspace", will support customers with tasks such as composing documents in Docs, creating emails in Gmail, and producing custom visuals in Slides.
Google responded to customer demand by launching these tools, which were tested by over a million users, and plans to develop and broaden the their capabilities. Furthermore, the company aims to launch more services for additional user segments, including small-to-midsize businesses and consumers, in the upcoming months.